The Logo of AAS — Attitudinal Awareness in the Society is not just a simple colour graphic. AAS can be understood through the thought process behind its Logo. Beginning with the colours in the Logo.

Yellow, the colour of happiness, optimism, of enlightenment and creativity, sunshine and spring. represents every newborn child, growing into a new creative, optimistic, enlightened and happy child.

Pink a perfect mix of two colours, Red and White, a mix of the characters of both colours. Red lends the lust for action, White the opportunity to achieve success and insight. The resulting Pink reflects unconditional love, understanding, and is associated with giving and receiving care.

Deep Pink. Deeper the shade of pink, the more passion and energy it radiates. Passion and power of Red softened with the purity and opennessof White completes the meaning of the Deep Pink colour.

Coming to the acronym AAS in the Logo, the first letter A in Yellow represents the age group from a newborn to a female kid.The second letter A in Pink represents the young females. The third letter S in Deep Pink represents the guidance and experience of adult females gifted to world in the shape of flower in logo.

All this culminating in the tag line

19th May 2012, Siri Fort Auditorium, New Delhi, Cervical Cancer Awareness Presentation on the occasion of the AAS Housewives Awards 2012. It had more than 15,000 participants.

6th November 2012, Cervical Cancer Awareness and Prevention Campaign Camp at Dilli Haat, INA Market

2nd March 2013, Seminar at Lovely Public Senior Secondary School, Chander Nagar, New Delhi

9th March 2013, Awareness Seminar in Delhi

19th April 2013, Q&A Session-cum-Seminar at Tecnia Auditorium, Madhuban Chowk, Rohini, Delhi

13th July 2013, New Delhi, Cervical Cancer Awareness Presentation on the occasion of the AAS Housewives Awards 2013. It had more than 16,000 participants.

12th April 2014, Ibaadat: Mehfil-e-Ruhaniyaat, a Sufi Music Concert at the Purana Quila to support cervical cancer awareness. It had performances from legendary Pakistani singer Ataullah Khan and our very own Harshdeep Kaur. It was a massive success with an audience of 10,000 plus.

8th November 2014, Interactive Session with famous Female Television Stars at India Islamic Cultural Centre, New Delhi to encourage women to come forward to prevent cervical cancer.

"IBAADAT" Mehfil-e-Ruhaaniyat
India's Housewife Awards
India's Housewife Awards

Aiming for the cause Beti Bachao, Beti Padhao, AAS stepped into media participation and promotion along with organising focused events towards the cause.

AAS promoted the Hindi feature film about women’s welfare Chuda Ek Pratha. It was associated with the Hindi feature film Run Bhoomi — Champs Don’t Cry, a film about a 15 year old girl, about the trials and tribulations she has to go through to achieve ultimate success.

AAS went on to organise a hugely successful Punjabi Music


Concert Tashan-e-Azadi with sterling performances by Gippy Grewal. The event was attended by celebrities like Kainaat Arora, Ashok Masti and Deep Money. It was a huge success with an audience of more than 3500.

Taking a major step AAS co-produced Dulari, a 78-episode Television Serial on-air on DD Bihar, highlighting the girl child across the country. An initiative to prevent deaths of girl child and contribute towards correcting the skewed Female Sex Ratio across the country.



To support and spread cervical cancer awareness and 'Save the Girl-Educate the Girl', AAS - Attitudinal Awareness in Society (An NGO) is organizing a Punjabi Musical live-in-concert at Talkatora Stadium, New Delhi.

Special Performances:

  1. Gippiy Grewal (Actor and singer of ‘Angreji beat’fame and many super hit songs to his credit)
  2. Kainaat Arora (Indian model turned actress who made her Debut in Bollywood comedy film, Grand Masti and second cousin to Late Divya Bharti)
  3. Ammy Virk (of bullet vs ‘Chammak Chhallo’ fame)
  4. Deep Money (of ‘Ena vina dope shope marya karo’ fame)
  5. Ashok Masti (the most popular singer amongst Delhiites)
  6. Shankar Shaney (released many albums including with Asha Bhosle)
  7. Dilbag Singh (of ‘Tanu weds Manu returns’ fame)
Skill India

Empowering women and youth to earn a livelihood through their skills development and training as well as shaping them to be the positive change in society.

AAS has been sponsoring selected children with school fees & tuition fees to help them achieve their dreams through education in corporate schools. Towards this, on 27th May 2015, Distributed Financial Assistance for Education to needy and brilliant children at Lovely Public International School, Krishna Nagar, New Delhi.


Began on 19th April 2014 with donation of computers to Tihar Jail No. 4 to help inmates become computer literates and become responsible and useful citizens on their return back into society.

November 2015 set-up the Ladli Computer Centre in Harsh Vihar, New Delhi targeting more than 500 students and giving scholarships to students to make their dreams of becoming computer literates come true.

Women in India never lost sight of “Hum Hongey Kamyab” despite the prejudices and biases that had slowly, over the centuries, permeated every aspect of our social structure. These women from amongst us achieved their goals simply by believing in themselves with true efforts and by ensuring that they never lose sight of their aims despite all odds.

Anandi Gopal Bahen One of the first South Asian female physicians and the first Indian female physician, to be trained in the tradition of Western medicine. She was the first female of Indian origin to study and graduate with a degree in medicine in the United States. She is also believed to be the first Hindu woman to set foot on American soil. Along with Kadambini Ganguly, she was one of the first two graduates from India.

Rani Laxmi Bai The Peshwa called her “Chhabili”, which means “playful”. She was educated at home and was more independent in her childhood than others of her age; her studies included shooting, horsemanship, and fencing. She was the queen of the Maratha-ruled Jhansi State in the north-central part of India. She was one of the leading figures of the Indian Rebellion of 1857 and became for Indian nationalists a symbol of resistance to the British Raj.

Kamla Devi Chattopadhyay An Indian social reformer and freedom fighter, most remembered for her contribution to the Indian independence movement. the driving force behind the renaissance of Indian handicrafts, handlooms, and theatre in independent India; Responsible for upliftING the socio-economic standard of Indian women by pioneering the co-operative movement. Several cultural institutions in India today exist because of her vision, including the National School of Drama, Sangeet Natak Akademi, Central Cottage Industries Emporium, and the Crafts Council of India.

Sarla Thakral The first Indian woman to fly an aircraft. Born in 1914, she earned an aviation pilot license in 1936 at the age of 21 and flew a Gypsy Moth solo. She had a four-year-old daughter. After obtaining the initial licence, she persevered on and completed one thousand hours of flying in the aircraft owned by the Lahore Flying Club. Her husband, P. D. Sharma, whom she married at 16 and comes from a family which had 9 pilots, encouraged her to achieve it. She was the first Indian to get airmail pilot's licence and flew between Karachi and Lahore and also the first woman pilot to obtain ‘A’ license when she accumulated over 1000 hours of flying.

Bhikhaji Rustom Cama Born BhikhaJi Sorab Patel on 24 September 1861 in Bombay (now Mumbai) in a large, well-off Parsi family. Her parents, Sorabji Framji Patel and Jaijibai Sorabji Patel, were well known in the city. Her father, a lawyer by training and a merchant by profession, was an influential member of the Parsi community. On 3 August 1885, she married Rustom Cama, son of K. R. Cama. Her husband was a wealthy, pro-British lawyer who aspired to enter politics. It was not a happy marriage, and Bhikhaji spent most of her time and energy in philanthropic activities and social work. A fearless woman, she brought in awareness of Indian struggle for independence in Europe and America and was instrumental in helping several revolutionaries, with finances and publishing.